June Marketing Ideas for Groomers: Kick Off the Summer Rush

June marks the official start of the summer rush. As the temperatures rise, your grooming salon is likely seeing an influx of de-shedding requests and summer cuts. Use these marketing opportunities to show your clients you’re the expert in summer pet care while keeping your schedule organized.

1. Celebrate Adopt a Shelter Cat Month: June is the height of “kitten season,” making it the perfect time to highlight your feline grooming expertise. Position yourself as a partner to local rescues by offering a “Fresh Start” discount for any cat adopted during the month. Use your grooming software to communicate with clients and send a mass text reminding them that a professional de-shedding treatment is the best way to keep their home fur-free during the summer shed.

2. Hug Your Cat Day — June 4: Grooming isn’t just for dogs, and this day is the perfect time to highlight your feline expertise. Create social engagement by encouraging customers to post a photo hugging their cats after a groom and tagging your salon, #FreshLookWithMyFelineFriend. Have pet parents show off their cat’s fresh look. You can take your online booking settings to create a specific “Feline Fresh” service category to make it easy for cat parents to schedule their appointments.

3. Honor the Dog Dads on Father’s Day — June 21: Don’t let the moms have all the fun! Use Father’s Day to engage the “Dog Dads” in your community. Run a social media contest asking followers to post a “Dad and Dog” selfie. The photo with the most likes wins a discount on their next groom. It’s a great way to boost engagement and keep your salon top-of-mind during a busy month.

4. Take Your Dog to Work Day — June 26: Since your office is always a dog office, use this day to introduce your “Shop Dogs” or your team’s personal pets. Create a “Behind the Scenes” Reel showing what a day in the life of a professional groomer looks like. This humanizes your brand and builds trust with pet parents who want to know their furry friends are in good hands.

5. First Day of Summer — June 21: The summer heat is officially here, making pet safety your top priority. Use this day to educate your clients on the importance of coat maintenance for temperature regulation. Send a mass text through your grooming management platform with “Summer Safety Tips,” explaining why de-shedding treatments are more effective than extreme shaves for certain breeds.